E-commerce: the seven trends in 2015 in the US

E-commerce continues its inexorable rise in the United States, with sales up 14% in 2014 (compared with the previous year), according to the latest figures from comScore. Growing four times faster than sales "offline". Excluding food, e-commerce accounts for 12% of US consumer spending - compared to 8% in France, according to the latest figures from Fevad.
 1.Always More mobile
In the US, sales of phones represent 11% of total online sales (+ 17% in one year), according to Comscore, which predicts strong growth in this segment in 2015. suppliers understand it. The design automatically adapts to mobile interfaces, social networking integration: everything is done to facilitate the purchase stage. "Brands are aware of the importance of optimizing their websites for mobile, says Joshua Otten, founder of the Screenpush agency specializing in e-commerce. This year, one of my clients has increased its sales by 500% by the conversion a design for mobile. "
2. Click and collect
Allow the customer to just spend the mobile website and physical store: integration of different interfaces has become too strategic. Tom Shapiro, CEO of the consulting Stratabeat, will for example be translated "by the development of click and collect service type" (order online, then recovering the product in the store] - a service offered by the main Macy . in its rays, emissions from Macy targeted promotions smartphones customers (through the use of iBeacon). guests of touch buttons you want to order online a product that is not in stock, and its website offers delivery "day" in some cities, from the stock of its stores.
3.Conseils demand
Live-chats, video go with a vendor, open telephone lines throughout the day, quick responses to questions on social networks ... services customers always are more suited to online platforms. In Temptu, which sells makeup online, marketers are available to chat, 24/24, 7 days 7.
 4.Shipping masked
In the third quarter of 2014, 68% of transactions were "free-shiping" (free shipping), up from 43% two years ago, according to comScore numbers. Half of consumers surveyed by the Company believes free shipping as "most important" in their shopping experience (with the possibility of exclusive discounts, or timeliness of delivery). Next step: the free reference for non-consumer satisfaction.
 5.Stated Purified websites
Great pictures, minimalist menus or hidden in an icon, large fonts and minimal text: e-commerce sites are reviewing their design in a visual and refined style, and rely more than ever on the power attracting large images, as do such Keep San Antonio Real or Herschel. People The brand uses your full screen video side on your homepage.
6. As soon customized sites
Interfaces with leading tailored to customers and targeted promotions in your past behavior products. "This is the key to success, says Tom Shapiro Stratabeat. The sites can not replicate the level of customization that is on Amazon will find overwhelmed."
 7.Réinventer Business models
The Jet.com site, expected by 2015, attracts attention. In his head, the founder of Diapers.com (product delivery site for children, sold on Amazon for $ 550 million) has already raised $ 80 million for this project. Jet.com Amazon wants to compete with other business model, based on the payment of a monthly contribution by its members and offer lower prices on products. 'This site may shuffle the cards in e-commerce, "said Joshua Otten. At the time of the overabundance of Amazon, other types of businesses, smaller game saves. Those who offer their own product lines, a limited, but quality options, all with a photo "connected" or socially responsible. Illustrated by Harry shavers, Warby Parker glasses or Casper, who dusted business selling mattresses mattress.