Happy New Year! Have resolved to take your small business to greater heights and better in 2015? Then one of the best moves you can do is to update your marketing. Here are four resolutions of marketing that every small business owner should consider that in 2015.
1) investing more money in their marketing. I see many small business owners who make the (sometimes fatal) mistake of playing Scrooge when it comes to marketing. Pinching pennies, they can save a few dollars here and there, but lose the greatest opportunities. It is important to consider the costs of marketing and investment in your business and your brand, not as expenses.
When I'm stressed that My company is considering marketing ploy is too expensive, I always stop to assess the amount of the new company could come of it. If spending $ 500 in ads this month has a good chance of compensation that the customer could be a $ 50,000 a year value is not a good investment? Yes, you win, sometimes you lose, but if you make the resolution # 2, you will lose less.
2.) Evaluate the results of your marketing. Of course, one reason that many small businesses are reluctant to spend money on marketing is not to follow the results. Therefore, they never know exactly what the marketing campaigns have attracted new customers or to convert into sales. With just a random idea of what works and what does not begin to see marketing expenses like throwing money.
As online advertising, marketing with social media or using traditional marketing methods such as printing or cable TV advertising, there is always a way to track your results. Use your website analytics to see what the specific online marketing campaigns to attract users, if it clicks and converting them into buyers. Use the codes of your print, radio or television for that specific ads bring customers to your store or business.
If all else fails, try the simplest method: Ask customers where they heard about your business! Take time at the end of every month, every quarter and every year to review the results and plan how you will change your marketing. This can help you save money by spending less on tactics that are not profitable for you.
3.) Spend more time to market. When you are inundated with business, it is difficult to make time for marketing, and it may seem that it is not necessary to market if the company is down on his knees. Unfortunately, this situation does not last, and suddenly you're twiddling your thumbs without new business in the pipeline.
I admit that I fall prey to this problem myself; It is easy to do. Establish a rule that devote at least 20 percent of their time to promote your business, no matter what. If you have extra time during a slow period, you can put on more. Here are some quick marketing techniques that you can use when you are a victim of piracy:
Getting to existing customers with a special offer or discount on additional services or related products past purchases.
Contact satisfied customers to see if they are willing to provide references. Follow the references in a week or two.
4.) Always looking ahead. It's easy to keep your head down, nose to the grindstone and work so hard in your current company before you know it, your marketing methods are obsolete and have left its competitors in the dust. Do not let this happen to you! Keep your head up and pay attention to your customers, your competitors and your industry. How are marketing your competitors? What new developments are affecting the way companies market the industry? How are your target customers are changing and what new markets might go next? Growth can come from unexpected places, so do not overlook what you notice. An entrepreneur starting your marketing know noticed is reach customers unexpectedly far for shopping at your store. By paying attention to the results of your marketing and customer demographics, she was able to take the opportunity to open a second store. Now the two places are booming.
1) investing more money in their marketing. I see many small business owners who make the (sometimes fatal) mistake of playing Scrooge when it comes to marketing. Pinching pennies, they can save a few dollars here and there, but lose the greatest opportunities. It is important to consider the costs of marketing and investment in your business and your brand, not as expenses.
When I'm stressed that My company is considering marketing ploy is too expensive, I always stop to assess the amount of the new company could come of it. If spending $ 500 in ads this month has a good chance of compensation that the customer could be a $ 50,000 a year value is not a good investment? Yes, you win, sometimes you lose, but if you make the resolution # 2, you will lose less.
2.) Evaluate the results of your marketing. Of course, one reason that many small businesses are reluctant to spend money on marketing is not to follow the results. Therefore, they never know exactly what the marketing campaigns have attracted new customers or to convert into sales. With just a random idea of what works and what does not begin to see marketing expenses like throwing money.
As online advertising, marketing with social media or using traditional marketing methods such as printing or cable TV advertising, there is always a way to track your results. Use your website analytics to see what the specific online marketing campaigns to attract users, if it clicks and converting them into buyers. Use the codes of your print, radio or television for that specific ads bring customers to your store or business.
If all else fails, try the simplest method: Ask customers where they heard about your business! Take time at the end of every month, every quarter and every year to review the results and plan how you will change your marketing. This can help you save money by spending less on tactics that are not profitable for you.
3.) Spend more time to market. When you are inundated with business, it is difficult to make time for marketing, and it may seem that it is not necessary to market if the company is down on his knees. Unfortunately, this situation does not last, and suddenly you're twiddling your thumbs without new business in the pipeline.
I admit that I fall prey to this problem myself; It is easy to do. Establish a rule that devote at least 20 percent of their time to promote your business, no matter what. If you have extra time during a slow period, you can put on more. Here are some quick marketing techniques that you can use when you are a victim of piracy:
Getting to existing customers with a special offer or discount on additional services or related products past purchases.
Contact satisfied customers to see if they are willing to provide references. Follow the references in a week or two.
4.) Always looking ahead. It's easy to keep your head down, nose to the grindstone and work so hard in your current company before you know it, your marketing methods are obsolete and have left its competitors in the dust. Do not let this happen to you! Keep your head up and pay attention to your customers, your competitors and your industry. How are marketing your competitors? What new developments are affecting the way companies market the industry? How are your target customers are changing and what new markets might go next? Growth can come from unexpected places, so do not overlook what you notice. An entrepreneur starting your marketing know noticed is reach customers unexpectedly far for shopping at your store. By paying attention to the results of your marketing and customer demographics, she was able to take the opportunity to open a second store. Now the two places are booming.
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