Would you rather have three seconds to the attention of a prospective insurance, or 15 minutes of your devoted attention? Of course, we all opt for 15 minutes. This time is the difference between an ad and scanning read an article in a business magazine.
When a prospect sees an ad, it scans the title. If you are interested, he could read more. Each listing usually receives about three seconds of attention, sometimes less. However, information articles that relate to your prospect usually receive 15 minutes of your attention. The question is, who is writing these articles? Well, you should.
Tricks of the Trade
Most business owners and operators to subscribe to a variety of commercial publications. It could even be advertising in some of them. But have you ever thought about submitting an article to? Many trade journals accept articles by industry experts. Publishing articles is a great way to establish yourself as an expert and to advertise for your business.
Why work articles
While most of us are skeptical of advertising, often convinced that what is printed on a professional journal article is mostly, if not all, really. Although players can not believe what is said in an advertisement, they are more likely to read and think about what you have to say in an article, and credibility is everything. Many of my clients have told me they get older generations lead through articles ads.
What you need to know
If you want to write an article for submission of insurance, take the time to write a real intelligent article demonstrating their experience, which is education, which is of interest to your audience. Remember that you are trying to sell something. Bids that same bed as promotional distance will be rejected. All publishers want articles that are of interest. Try to deal with a plague of the insurance industry and then go further and propose relevant solutions.
And remember, never pay for publishing an article safely and avoid advertising to see your article in print. Never charge reputable journals publish articles; Insurance want stories that are newsworthy.
Note: There is a difference between the articles of self-publishing online search engine optimization and publishing articles in print magazines to drive production and credibility. This article only refers to the publication in the print magazines.
Getting Started
Determine what insurance journals or magazines to your target audience bed They are processed.
Brainstorm and write an insurance list in Article ideas.
The tone of your playlist to magazine publishers.
When an editor is interested, write article with the specifications of the publisher, making sure to include a signature on you and your business.
Call an expert if necessary. If the idea of writing articles and communicate with editors of size, with assurance of the publisher. The publisher ghostwrite for you, allowing you to achieve your goals quickly and painlessly!
Heather Sloan. Heather Sloan is the president of InsuranceCopywriting.com. Heather has been helping insurance professionals grow their businesses for over 15 years. For more information, visit http://InsuranceCopywriting.com/ - make sure you get your sales letter today six-pack-ready! http://www.insurancecopywriting.com/content/insurance-marketing-letters.asp
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