The world of social networks is incredibly vast. You can say that it is the call of the technology, but in this animated world, it is almost impossible to survive without these online platforms. Are invariably used for a multitude of purposes-right of the conversation with personal contacts a flash update. The world has become smaller and more accessible thanks to them. One of the main objectives of these sites serve is advertising. Whether a miniature blog or TI's latest product, encourage those sites is added impetus and a necessary step to sell the product. This is why most companies use to market and expand.
If you're planning to start a small business of your own, you must know which network platform is best for the expansion of your business. The two popular giants in this field are probably Facebook and Twitter. So what do you think? What is good for a small business? Train your opinion about it after considering the factors listed below. But before that, let's take a brief look at these two giants of the social network.
background
Facebook
It is a social networking service line developed by Mark Zuckerberg with his college buddies in 2004.
. After registering on the site, a user can create a personal profile, add friends, chat, exchange news and latest information, etc.
. It is widely used as an advertising medium. Entrepreneurs can start a business page and market their products and services there.
.Based on the number of "likes" received, the page will become popular, and your business will get a hearing, which in turn will be profitable in the future.
.Features include friends, lovers, wall, news, fan pages, groups, applications, live chat, love, photos, videos, text, polls, links, status, pokes, gifts, games small messaging section, download and options, etc.
.You can have an instant messaging service, you can load messages, photos, videos, games, share links and reblog posts.
twitter
.It is also an online social networking site that allows users to send short text messages called "tweets". It was developed in 2006 by Jack Dorsey.
.Here, you can create a personal account and have a Twitter handle, through which you can tweet and follow other people's accounts.
.Its key features include tweets, retweets, direct mail, the following persons, trending topics, see the links and send photos and videos.
Differentiation factors
Facebook
A maximum of 63206 characters is allowed
Twitter
. A maximum of 140 characters is allowed.
branding
Facebook
Customization and branding on the page are done efficiently. The profile photo and personal data are presented from page to page
.Twitter
A brand page here can look great if I designed so; However, it is not done carefully, the results can be disastrous.
Personal and professional
Facebook
Here there is a clear distinction between professional and personal use. Sometimes this can be a barrier, especially if you want your friends and family to visit your business page and that you are unable to do so, unless it receives a number of taste
.Twitter
. All accounts are linked. You can follow anyone (unless they have a protected account).
imagery
Facebook
Design has a new design for 2014. The resolution of the cover image is now 851 X 315 pixels. Your profile photo is represented in 160 X 160 pixels. It also allows uploading photos on your calendar, the resolution is set to 504 X 504 pixels by default. You can upload multiple images in your calendar. .Twitter
Unlike its counterpart, which is not much focus on the images, they focus only on messages. The larger size of an image that can be displayed is 500 x 500 pixels. And, according to the updated design 2014, the picture header of maximum size allowed is 1500 X 1500 pixels. You can upload up to four images with a tweet.
Users (from 2014)
Facebook
It has about 1.28 billion users and is available in 70 languages. It also has a better range among the elderly and women
.Twitter
. It has over 500 million users and is available in 29 languages. Has a large number of users aged 18-29.
Lifetime
Facebook
An update has a long life and much longer stays on schedule people. In fact, it can take several days, and interactions can last for hours. It is constantly updated on the particular user page instead. It's a great way for data that is not time-limited.
.Twitter
A tweet has a shorter lifespan. He said the research, about 92% of trade occurs within the first hour after tweeted. Therefore, the information is relevant and is constantly changing. It is ideal for the latest news, but everything happens "in the moment". Sometimes it can happen that your message can not reach a wider audience because your target audience was not aware or paying attention to its handle.
go viral
Facebook
It's a little slow on the "instant news before" and therefore not very effective in getting a message to go viral.
.Twitter
It is extremely fast to go viral. Before you realize, tweets, retweets, and views can go viral. You can reach a wider audience and dramatically increased rapidly. You can report incidents when they occur (although it remains for a few seconds).
socialize
Facebook
It's more about social friendships. You can find a friend in old age, and meet new too. Conversations are more personal, and more chat sessions with people you love
..Twitter
It is less social friendships. He has more followers than friends. It is known for the distribution of the information. Yes, you can socialize, but not necessarily in the personal sphere.
optimal change
Facebook
Research has shown that the time of the most effective display is noon Eastern time, especially on weekends
...Twitter
Your time more effectively move seems to be around 17:00 EST. Tweeting at this time gives maximum clicks and exposure to all areas of time, especially on weekdays.
traffic
Facebook
It may not be as effective in driving traffic, reason, which is touted more as a portal for building relationships.
Twitter
Yes, the latest updates are posted immediately, but negotiations are focused on examining these updates with friends and family. It is better in the direction of traffic because it is a portal of fresh news. Currently, hot news, promotions, etc., to help gather more and more followers.
message routing
Facebook
Is a function that provides a level of consistency. Routing your profile page with your email helps you get even users who are not on Facebook.
Twitter
No items here, the exchange is based on personal preferences.
profile
Facebook
Here you can set an appropriate personal profile with all its tidy information. You can also create an independent profile, professionals and businesses.
Twitter
Here you can set up different accounts, but does not have many options.
Search Option
Facebook
The search option is based on an algorithm. This will change from time to time, therefore, the search option is a bit tedious and does not target a specific niche (regardless of whether you are looking for people, news or incidents). It can sometimes be a bit complex to navigate and update.
Twitter
Therefore, it is more of a social portal. It's great to find information. The search option here is based on the timeline, and the user of asymmetric relations. Therefore, it is much easier to navigate, update, link and promote. Allows users to efficiently access the less known information, and follow someone or something from your friend for your favorite products. It is therefore more of an information portal.
What to choose?
Facebook
For any business to successfully execute an essential aspect is the marketing of your product / service. Thus, through this platform, you can create a business page, through which you can add friends, ready to love your people page and spread the word.
Here you are at an advantage if you need personal connections, like all his friends and supporters will be there to help promote your business.
You have access to a shared set of multimedia tools, photos, videos, news, links, etc.
Of any information published here has a longer lifespan, updates and news clippings stay longer on the page and can be accessed at a later date.
Since it is excellent for strengthening relations, can have many professional and business relationships over time, and this will help you in your future endeavors.
It has the advantage of immediate clicks, viral trend, etc., but does not have the mail routing function, which gives you a level of consistency.
It will not help to give an honest general feedback, opinion will remain on the website of the company or timeline.
The customization feature helps you create new tabs exceptional brand. And this platform is extended to a more mature audience.
twitter
It is ideal for marketing, in fact, a little earlier than its counterpart.
Anything can go viral instantly, and all kinds of marketing strategies, campaigns of the company, the latest in business, etc., can be loaded instantly.
The negative here, however, is that the lifetime of the information displayed or tweeted is very short.
It has a fast approach to beat conversations and more intelligent population.
Maybe he will not give other friends, but certainly gets a lot of followers, and this can help you in your business.
On the commercial side, it is fast, easy to administer and more public.
As it is fully aware of social media can have a large audience to market your product. In seconds, you might receive countless tweets, and this will help you succeed in business.
As already mentioned above, is incredibly fast to update the latest news. Although it does not have the benefits of personal profile pages and companies or PiP to meet a better search option, and all accounts are also closely linked, so that everyone knows immediately what the last updated on the company, what would you do about it, etc.
the verdict
It is a very personal choice. An ideal combination would be to use both, effectively, as part of its advantages and disadvantages. You definitely need to have a Twitter account, because it is certainly bright for advertising. However, Facebook has a huge user base and many benefits, so keep a profile page there. It is entirely up to you to make intelligent use of these platforms depending on what is most beneficial to you.
If you're planning to start a small business of your own, you must know which network platform is best for the expansion of your business. The two popular giants in this field are probably Facebook and Twitter. So what do you think? What is good for a small business? Train your opinion about it after considering the factors listed below. But before that, let's take a brief look at these two giants of the social network.
background
It is a social networking service line developed by Mark Zuckerberg with his college buddies in 2004.
. After registering on the site, a user can create a personal profile, add friends, chat, exchange news and latest information, etc.
. It is widely used as an advertising medium. Entrepreneurs can start a business page and market their products and services there.
.Based on the number of "likes" received, the page will become popular, and your business will get a hearing, which in turn will be profitable in the future.
.Features include friends, lovers, wall, news, fan pages, groups, applications, live chat, love, photos, videos, text, polls, links, status, pokes, gifts, games small messaging section, download and options, etc.
.You can have an instant messaging service, you can load messages, photos, videos, games, share links and reblog posts.
.It is also an online social networking site that allows users to send short text messages called "tweets". It was developed in 2006 by Jack Dorsey.
.Here, you can create a personal account and have a Twitter handle, through which you can tweet and follow other people's accounts.
.Its key features include tweets, retweets, direct mail, the following persons, trending topics, see the links and send photos and videos.
Differentiation factors
A maximum of 63206 characters is allowed
. A maximum of 140 characters is allowed.
branding
Customization and branding on the page are done efficiently. The profile photo and personal data are presented from page to page
A brand page here can look great if I designed so; However, it is not done carefully, the results can be disastrous.
Personal and professional
Here there is a clear distinction between professional and personal use. Sometimes this can be a barrier, especially if you want your friends and family to visit your business page and that you are unable to do so, unless it receives a number of taste
. All accounts are linked. You can follow anyone (unless they have a protected account).
imagery
Design has a new design for 2014. The resolution of the cover image is now 851 X 315 pixels. Your profile photo is represented in 160 X 160 pixels. It also allows uploading photos on your calendar, the resolution is set to 504 X 504 pixels by default. You can upload multiple images in your calendar. .Twitter
Unlike its counterpart, which is not much focus on the images, they focus only on messages. The larger size of an image that can be displayed is 500 x 500 pixels. And, according to the updated design 2014, the picture header of maximum size allowed is 1500 X 1500 pixels. You can upload up to four images with a tweet.
Users (from 2014)
It has about 1.28 billion users and is available in 70 languages. It also has a better range among the elderly and women
. It has over 500 million users and is available in 29 languages. Has a large number of users aged 18-29.
Lifetime
An update has a long life and much longer stays on schedule people. In fact, it can take several days, and interactions can last for hours. It is constantly updated on the particular user page instead. It's a great way for data that is not time-limited.
A tweet has a shorter lifespan. He said the research, about 92% of trade occurs within the first hour after tweeted. Therefore, the information is relevant and is constantly changing. It is ideal for the latest news, but everything happens "in the moment". Sometimes it can happen that your message can not reach a wider audience because your target audience was not aware or paying attention to its handle.
go viral
It's a little slow on the "instant news before" and therefore not very effective in getting a message to go viral.
It is extremely fast to go viral. Before you realize, tweets, retweets, and views can go viral. You can reach a wider audience and dramatically increased rapidly. You can report incidents when they occur (although it remains for a few seconds).
socialize
It's more about social friendships. You can find a friend in old age, and meet new too. Conversations are more personal, and more chat sessions with people you love
It is less social friendships. He has more followers than friends. It is known for the distribution of the information. Yes, you can socialize, but not necessarily in the personal sphere.
optimal change
Research has shown that the time of the most effective display is noon Eastern time, especially on weekends
Your time more effectively move seems to be around 17:00 EST. Tweeting at this time gives maximum clicks and exposure to all areas of time, especially on weekdays.
traffic
It may not be as effective in driving traffic, reason, which is touted more as a portal for building relationships.
Yes, the latest updates are posted immediately, but negotiations are focused on examining these updates with friends and family. It is better in the direction of traffic because it is a portal of fresh news. Currently, hot news, promotions, etc., to help gather more and more followers.
message routing
Is a function that provides a level of consistency. Routing your profile page with your email helps you get even users who are not on Facebook.
No items here, the exchange is based on personal preferences.
profile
Here you can set an appropriate personal profile with all its tidy information. You can also create an independent profile, professionals and businesses.
Here you can set up different accounts, but does not have many options.
Search Option
The search option is based on an algorithm. This will change from time to time, therefore, the search option is a bit tedious and does not target a specific niche (regardless of whether you are looking for people, news or incidents). It can sometimes be a bit complex to navigate and update.
Therefore, it is more of a social portal. It's great to find information. The search option here is based on the timeline, and the user of asymmetric relations. Therefore, it is much easier to navigate, update, link and promote. Allows users to efficiently access the less known information, and follow someone or something from your friend for your favorite products. It is therefore more of an information portal.
What to choose?
For any business to successfully execute an essential aspect is the marketing of your product / service. Thus, through this platform, you can create a business page, through which you can add friends, ready to love your people page and spread the word.
Here you are at an advantage if you need personal connections, like all his friends and supporters will be there to help promote your business.
You have access to a shared set of multimedia tools, photos, videos, news, links, etc.
Of any information published here has a longer lifespan, updates and news clippings stay longer on the page and can be accessed at a later date.
Since it is excellent for strengthening relations, can have many professional and business relationships over time, and this will help you in your future endeavors.
It has the advantage of immediate clicks, viral trend, etc., but does not have the mail routing function, which gives you a level of consistency.
It will not help to give an honest general feedback, opinion will remain on the website of the company or timeline.
The customization feature helps you create new tabs exceptional brand. And this platform is extended to a more mature audience.
It is ideal for marketing, in fact, a little earlier than its counterpart.
Anything can go viral instantly, and all kinds of marketing strategies, campaigns of the company, the latest in business, etc., can be loaded instantly.
The negative here, however, is that the lifetime of the information displayed or tweeted is very short.
It has a fast approach to beat conversations and more intelligent population.
Maybe he will not give other friends, but certainly gets a lot of followers, and this can help you in your business.
On the commercial side, it is fast, easy to administer and more public.
As it is fully aware of social media can have a large audience to market your product. In seconds, you might receive countless tweets, and this will help you succeed in business.
As already mentioned above, is incredibly fast to update the latest news. Although it does not have the benefits of personal profile pages and companies or PiP to meet a better search option, and all accounts are also closely linked, so that everyone knows immediately what the last updated on the company, what would you do about it, etc.
the verdict
It is a very personal choice. An ideal combination would be to use both, effectively, as part of its advantages and disadvantages. You definitely need to have a Twitter account, because it is certainly bright for advertising. However, Facebook has a huge user base and many benefits, so keep a profile page there. It is entirely up to you to make intelligent use of these platforms depending on what is most beneficial to you.
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