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Affichage des articles dont le libellé est The company and strategic marketing for small. and five major political issues for your. business. Afficher tous les articles
Affichage des articles dont le libellé est The company and strategic marketing for small. and five major political issues for your. business. Afficher tous les articles

The company and strategic marketing for small - and five major political issues for your business

The essence of a strategic approach to the long-term perspective on your business and its future prospects. After all, you do not want to be here today, gone tomorrow, is not it?

Therefore, whatever you want to put your head in the sand sometimes you can not really. You must be not only what is happening, but what could happen in the next twelve months or conscience.

It is very useful to have a framework to help sort what is happening around them. An easy to remember acronym PEST go under - which means political, economic, social and legal.

Here are five of the most relevant political issues, I want to think - evidenced by references in the UK and some of the processes that you may find helpful tips

1. Political stability is helpful to know where your country in the electoral cycle that grinding often stop at the government on the eve of elections. And to what extent the government to remain in office, and we will see a period of jurisdiction or there may be interference elections?

In the UK, for the first time in the memory of most people to have a coalition government. Pessimistic expectations about the failure and provided at the beginning and commentators keep coming to the ideological differences between the parties are. At present, however, appear to be largely say and do the right things.

2. Support to SMEs: What do you think is the dominant attitude toward small businesses? They are considered a key economic vitality, and most importantly, how much they are hampered by rules and regulations and bureaucracy?

It is generally accepted that small businesses and entrepreneurs (who are not necessarily the same course) plays a vital role as rejected the private to the public sector and there are also now follow.

It was difficult, however, to clearly define the tools and techniques to optimize performance worldwide and another restructuring cycle (the abolition of Regional Development Agencies (ADR) and the creation of associations and companies local (LEPS) will be more herring.

practical advice

Find out what support may be available locally and free advice, training and financing specialist grants etc.

3. Tax: The help system or interfere with the formation of a small business? Many countries tax rules are relaxed, not just for small businesses directly but also for investors in small businesses - the so-called business support. Often there is support for the owners when they decide to leave the company by selling a capital gain favorable quotas.

It seems that the tax authorities usually have to play the "good cop / bad cop." "A good cop" because they allow companies some flexibility in the treatment of back taxes. "Bad Cop" - not just for the poor business processes - but also because there are cases of them being heavy handed disproportionately in the treatment of certain businesses.

practical advice

Make sure that the counter has a good reputation with the tax authorities!

4. Labour laws: There has been a struggle since time immemorial to achieve a balance between the rights of workers (the body of the labor movement) against employers eager to work (for example, sweatshops in Asia and start-ups tend to be one-man band so it. can not weigh very issues but is certainly more important to business growth.

There was a group of legislation of the European Union (ie Brussels) layers of bureaucracy and costs that can not be avoided for companies of all sizes, a disproportionate punishment imposed on small businesses. These include the minimum wage, and a week of induction of labor rights rules, maternity and paternity and development of labor courts. This creates the impression of a kind of activity is under attack.

The new coalition government has promised not to introduce new regulations without simultaneously removing the age - the rule of "one by one".

practical advice

If you're a professional association or professional organizations to help make sure they have that can help with issues of job online.

5. Corporate social responsibility: the provision of benefits is not usually more acceptable. Usually because it depends on the cultural, commercial and social standards in the countries you do business - wider adoption perspective needs.

Therefore, there is a growing awareness that the needs of a number of stakeholders must recognize that fair and maximize the return on capital alone is no longer acceptable. Companies must recognize the impact, for example, on the environment, consumers, employees and the communities in which they operate.

United Kingdom are not exempt from these issues, corporate social responsibility (CSR) is still in the formative stage and generally large companies that make all the noise. Stay close!

practical advice

This field edge - get in touch with what he says the press and professional publications