Your Small Business Web Site

A website is an essential ingredient of your marketing strategy because it can widen your target market to include anyone with access to a computer and the Internet.
Almost 60% of Canadians had Internet access at home in 2003, and about 8 million regular Internet access from anywhere,
Whether at home, at work or at school.

And only in Canada.
The e-commerce sales in Canada were $ 7.2 billion, and captured 4% of global e-commerce market!
So how you can achieve some of these users, and how they can capture some of that spent $ 7.2 billion in e-commerce?
First of all,
you build
The first step is the design of your website. If your company already has business cards and letterhead, it is best to design your website around.
Identity and website of the relevant company contributes to the brand image.
I like simple sites, with a simple layout and easy navigation.
A nice simple design with good graphics, balanced look and good combinations is my # 1 goal in designing a website small business.
Remember to use sparingly and optimize graphics for your site because users are impatient.
If your page loads very slowly, they will leave.
Navigation should be easy to find and use, and should be consistent from one page to another.
I left more than a frustrated site because I could not find an easy navigation.
Small business websites are not static. Evolve.
You have to start somewhere, and start with a website introduction is probably easier. Everything you need to start is five pages.
You can always add more later pages. The important thing is to do enough to take the plunge and do it there.
Its five pages could include an index or home page, about us, services, contact and sitemap. The index page is the landing page.
Normally, the design is a bit more detailed than others, but it need not be so.
I like to use (CSS style sheets cascade) for the design because it is simply easier to build a website and modify your design with CSS instead of HTML
(hypertext markup language) alone. A change in a CSS changes all pages of your web site at a time.
Content is king
Once your website is designed, will have to start thinking about the content.
The design is very important, but it is useless without having a beautiful high quality content site.
Your homepage little company that you and your business, what you are and what you do enter.
The page that are generally used to give more details than the home page of what you are, and your service page gives details about what you are doing.
You might ask why you want to "waste" a page on a site map, because you only have five pages, but search engines sitemaps helps find all the pages of your website.
As for the content goes, more is better, to some extent. Your pages should be rich and informative content, but also have to be relevant to your small business.
If the visitor can not understand what your website is about in seconds, they can leave.
The Internet was initially strictly informative, and that is what remains today.
Many times people have tried similar experiments using direct mail sales letters, but all failed writing.
It seems that if people surf the Internet for information more than anything else. Knowing this will help you write the pages of people want to read.
attract visitors
You can follow your instincts and start writing, but wait.
There is research to be done first, or simply not high enough research website to find. The search engine optimization is too large to cover a topic
in this short article, but among other things, search engines find your pages based on keywords.
So pretend for a moment that you are on the other side of the table. If you were a customer of your own company,
What words or phrases to use to search for a product or service? Ask friends and neighbors how searching for your products or services.
When he came to a few, check into a tool keyword suggestion.
You can also use this tool to suggest words and similar expressions. Then find out how many results you would have if you searched this term.
What would you like to do next are the words or phrases that are searched for most, but are least Refine results.
Remember that people in general do not seem beyond the first three pages of a search term, so if you're not on the first three pages,
your business is not likely to be found at all. If there are millions of listings in this sentence, you may just have to make it more specific.
For example, suppose you have a small business consulting firm specializing in communication for small businesses.
The use of "communication" as a search term is almost useless because there are almost 2 billion results for that word.
But there are only 974 results for "small business communication."
Much better, but how often are you looking for?
According WordTracker, treated 10 times per day. Not bad, but I think we can do better.
What about "small business council"? Appeared 261 times a day, and there are 373,000 results.
This could be the best expression for a primary business communication small business advice.
What I do is write your content around those words and phrases.
You do not want or need a large number of three or four are numerous.
Make return again and again
How to visitors coming to your site again and again is relatively simple.
Keep your content fresh and alive, make sure it is informative and often add.
I hope you decide your small business needs a website.
This is the best way I know how to reach a wider audience with a relatively small investment.